"Pages organically reach about 16% of their fans on average.* This is not unique to business Pages. The degree of reach between users and their Friends is similar as well. Fans may miss content from friends or business Pages if they are not logged onto the site during a period when your posts are active in Newsfeed."


What does this mean? Have a Facebook page, it will help your business but it may not be enough on it's own. A website can be set up consumer friendly, changing only when you want it to, not when Facebook tells you to change and you can set up easily accessible pages for your target market. Add a newsletter feature, then every time you have a promotion, event or update your website you can email directly to the subscribers email in box and have a better chance of reaching them than hoping they find you on the news feed on Facebook.

Over 17 million Canadians use Facebook - that is over 51% of the population. (For full survey results please click on the graph)

Social Media Marketing is a fairly new term but essentially it means keeping up with your target market. More and more people have Facebook and Twitter on their phones as well as home and work computers. Let them know that you have a special Facebook only sale or two for one lunch today from 1 until 3pm. There are many ways to get the word out there, increase volume in your sales, targeted marketing & social media is only one great way!