If you are running a website, you know that you are competing against an ocean of competition. Every other site and every other owner wants the same things you do. They want to reach high rankings, they want to attract as much traffic as possible, and they want to be the authority in their market. In other words, if you want to stay in the game long enough to establish any of these, you need to use the best design company you can find.
But how do you go about choosing the right company? Seeing as you won’t find a lack of lucrative offers, it doesn’t mean every one of them will be good for your specific site. Hence the reason for this article. If you are new to the scene and don’t really know what you are looking for, you are in good company.
1. Experience Vs Creativity
You’ll quickly be able to tell which companies have extensive experience with web design. For example, they will be able to provide solid answers to all your questions and draw a rough strategy on how your specific situation should be approached. The guys with experience are also good at targeting markets, which means they might sacrifice creativity for the sake of being effective from a search engine visibility point of view.
The newbie web designers are going to be riskier in this sense. Chances are they want to stand out from their competitors by thinking a little more outside the box. Of course, this is a just a general perception, but it does give you some perspective on what you’ll be hiring.
2. References And Reputation
If the web design has been in business for a while, it should have a reference list you can use. If they don’t have a reference list, you might be their first client. This isn’t to say they won’t be able to deliver because everybody needs to start somewhere. But you have to consider how much you ar, and what do you expect to get in return.
With a reference list, you can actually call previous clients and get an honest opinion. Plus, the company should have a portfolio of some kind.
As for their reputation, you’ll need to do some digging. Try to find reviews if you can, or even hit some of the forums and ask if the web design company sounds familiar to someone.
3. Clear Communication And Transparency
From the moment you get into contact with the designer, you want the communication to flow clearly. It’s the only way you’ll be able to get your message across, and it ultimately saves loads of time.
And at no point should you be wondering what’s going on. A professional web design company will always keep you up to date on the progress of the site, and report back on a consistent basis.
4. What Else Do They Offer
A lot of website design agencies offer other services. Some may actually offer services where they excel and their web design may be something they add on. These are the companies that you may want to look into as they most likely don’t have a whole team of developers working on custom CMS software, but they still produce great looking sites. They very often produce sites and services beyond the website that will help your business much more than companies that strictly do web design. By going with them for both web development and marketing.
For example, if you can find a company in your area that has the reputation for being the best agency, and they also do web design, you may want to have them create your site for you. By going with them for both web design and marketing, you are setting yourself up for success beyond the look and feel of the site. You know that they are going to be able to market the site going forward and actually bring you a good return on your online presence.
These are the qualities you should be looking for in good web design company.