Small Business Website Redesign- Chula Vista Junk Pros

I will admit that I love when a former client is so happy with the work you've done that they refer you to other businesses. This is the case with Chula Vista Junk Pros. They were referred to us by JM Roofing for a website build and content.

We absolutely love working with local businesses because we can give them that personal touch that nationwide companies just do not provide. Now, junk removal isn't glamorous, but they do provide an important service to people so we wanted to make sure that we designed a great website to help them communicate about their business to potential clients, but also helped them convert more visitors to their website into customers.

construction debris junk removal

Their original website was a one-page site with minimal information on it. One of the positives of their original design was the online form to request a free estimate. This showed me that they understood how to give their customers multiple ways to reach out to them.

They knew they wanted to convey one major thing. They really wanted to make clear how professional the work they did at every job is. They know customers might have an impression that junk removal companies don't take the same level of precautions as other home services might in terms of protecting the work area and being careful not to damage things. They feel this differentiates them from other junk removal companies in the area.

They don't take junk removal lightly. They understand that every job needs close attention in order to prevent damage to the surrounding work area. Just because they are hauling junk, does not mean that the work they do is careless.

It was important to convey this clearly because they also were targeting their marketing efforts at property managers, house flippers, and foreclosure managers. They knew their website had to communicate a high level of professionalism they bring to all of their junk removal and property clean out jobs. They also wanted to show how well they work as a partner in meeting the goals of the property managers or real estate investors.

So, with those objectives in mind, we made sure the design would satisfy the needs of homeowners and businesses looking for quick junk removal help. And, design a website that would also speak to the needs of property managers, real estate investors and foreclosure managers.

We included click to call button, customer forms to request a free referral on every page, much more content to highlight all the services Chula Vista Junk Pros offers and lots of visual proof of the results they can help their customers achieve. We wanted customers to know the variety and scale of the jobs they could take on.

We highlighted the needs residential junk removal and hauling as well as commercial junk removal and hauling. And, again, we definitely highlighted the services they were targeting such as property clean outs, foreclosure cleanup, hoarding cleanups, light demolition, tenant clean outs and more.

Overall, the website redesign helped them stand out as an authority in the field and as one of the most professional local companies.

How Important is Your Site’s Content

There are two ways to think about your site's content. For those business who do lots of advertising and need a beautifully designed website, then the amount of content is not a big factor, but the QUALITY of the content is a big consideration.

For local businesses that are looking at doing more of an organic strategy to getting clients or perhaps are doing a lot of off-line advertising, such as billboards, flyers, referrals, then the content on their website might need to be a bit more strategic and lengthy.

Most of their website visitors will be landing on their homepage in order to learn more about what the company offers or the quality of their business. This is where the right content does the work for you.

The right content doesn't just inform potential clients about what type of services you provide, but it also helps them understand what makes your business different and better than the competition.

It's important to set the right tone and to really help potential customers make a decision to choose your company. Below are some of the biggest mistakes I see one business websites.

  • There is not enough content on the site. Your website speaks for your company. When you don't have enough content on your pages, it doesn't do enough to inform or catch the attention of visitors to your website. It's important to have good, engaging, and informative content throughout your site.
  • The content on your site is vague and has no real voice for potential customers to connect to. Depending on your niche, the voice may not matter as much, but vague content can leave visitors to your site confused and frustrated, leading them to click off of your site and onto your competitors site.
  • Your website's content is repetitive. So, I see this a lot with people who have worked on their own website. Business owners, who want to fill their site with content sometimes resort to just including duplicate content throughout their website. This isn't good for a couple of reasons. One, it may appear to customers that there wasn't that much effort put into the website. And, two it just doesn't do good things in terms of placing you at the top of the rankings. Search engines may see it as spam and penalize your site, or simply rank it lower because it does not offer anything new.

Options for Photos for your Website

Every website designer knows how important it is to have a variety of resources at your fingertips when it comes to not only building a website for a client, but also building their online presence.

It's a good idea to familiarize yourself with sites that offer stock photos so you can easily access the images you need.

So much of what people take in online is visual and so each image you select really matters. Before we get into where to find high-quality and interesting photos, let's first talk about the kind of licenses that are available for people.

Different Types of Licenses

Essentially, there are three types of licenses you can choose from when looking for photos for your website.

So, here is my simple explanation of the three:

Public Domain: This type of license gives you the ability to use a photo for free for personal or commercial use.

Royalty Free: This type of license gives you the ability to use a photo for a one-time fee for both personal and commercial use. These are copyrighted images with fewer restrictions and can be used across multiple projects.

Rights-Managed: This type of license has more restrictions than the other two licenses mentioned above. Rights-Managed photos give permission to use the photo in one project in the way specified by the owner of the rights to the photograph. In order to use the photo in multiple projects, you must pay another fee.

Most of the photos we purchase for our clients are Royalty Free or photos we take ourselves, since they are less expensive but can be used on their social media too.

Where to Find Free Stock Photos

But, where do you find high-quality, interesting photos? Well, there are plenty of places you can get free stock photos. But, there are definitely trade-offs when going the route of free pictures for your website.

For starters, many free stock photos require an attribution link wherever you use the photo. This is fine, however, from an aesthetic point of view, it definitely isn't the best option for your website. Not only this but free stock photos are usually less exact in what they are capturing in their photos. I have spent a lot of time searching through photos and finding that just right picture can be a bit of a task. With free stock photos, you will find less of a variety.

Now, where do you find free stock photos? I definitely have my preference of sites over others. Without a doubt, Unsplash, is my favorite resource for free stock photos. I think they have a bigger variety and higher-quality stock photos than most of the free sites I've tried.

Another source for free stock photos is Pixabay. The quality of the photos varies, but you can definitely find good photos for your website as well. They have an easy interface and also offer a good variety of categories. Now, keep in mind that they do offer illustrations, vectors, etc as well, so make sure to use the filters as you search so you don't have to sift through images you can't use.

In terms of paid stock photography, of course, there is no arguing that the quality of photos is higher. You can also usually find EXACTLY what you are looking for. And, because so many of the photographers specialize in shooting for commercial use, you will usually find photos suitable for local businesses and trades.

There are tons of websites that offer stock photography. I usually am able to find my images on Shutterstock. But other websites I have used are iStockPhoto as well as Getty Images (although, they are much pricier than the other two sites).

Conclusion

Essentially, if you are looking for images for your website, you will definitely find many, many sources for quality photos. You need to make sure that you are paying for the correct license and permission, or if using free stock photos, that you are abiding by any attribution requirements that may be in place. Most importantly, though, it's important that you understand that the photos you select are an important part of what you are conveying to visitors to your website.

Selecting the right photos to fit the feel of your website and business, as well as that convey the right message to your visitors is key, so take your time looking through all of your choices and make sure you find pictures that work well together.

The Factors of a Professional Web Design Company

If you are running a website, you know that you are competing against an ocean of competition. Every other site and every other owner wants the same things you do. They want to reach high rankings, they want to attract as much traffic as possible, and they want to be the authority in their market. In other words, if you want to stay in the game long enough to establish any of these, you need to use the best design company you can find.

But how do you go about choosing the right company? Seeing as you won’t find a lack of lucrative offers, it doesn’t mean every one of them will be good for your specific site. Hence the reason for this article. If you are new to the scene and don’t really know what you are looking for, you are in good company.

1. Experience Vs Creativity

You’ll quickly be able to tell which companies have extensive experience with web design. For example, they will be able to provide solid answers to all your questions and draw a rough strategy on how your specific situation should be approached. The guys with experience are also good at targeting markets, which means they might sacrifice creativity for the sake of being effective from a search engine visibility point of view.

The newbie web designers are going to be riskier in this sense. Chances are they want to stand out from their competitors by thinking a little more outside the box. Of course, this is a just a general perception, but it does give you some perspective on what you’ll be hiring.

2. References And Reputation

If the web design has been in business for a while, it should have a reference list you can use. If they don’t have a reference list, you might be their first client. This isn’t to say they won’t be able to deliver because everybody needs to start somewhere. But you have to consider how much you ar, and what do you expect to get in return.

With a reference list, you can actually call previous clients and get an honest opinion. Plus, the company should have a portfolio of some kind.

As for their reputation, you’ll need to do some digging. Try to find reviews if you can, or even hit some of the forums and ask if the web design company sounds familiar to someone.

3. Clear Communication And Transparency

From the moment you get into contact with the designer, you want the communication to flow clearly. It’s the only way you’ll be able to get your message across, and it ultimately saves loads of time.

And at no point should you be wondering what’s going on. A professional web design company will always keep you up to date on the progress of the site, and report back on a consistent basis.

4. What Else Do They Offer

A lot of website design agencies offer other services. Some may actually offer services where they excel and their web design may be something they add on. These are the companies that you may want to look into as they most likely don’t have a whole team of developers working on custom CMS software, but they still produce great looking sites. They very often produce sites and services beyond the website that will help your business much more than companies that strictly do web design.  By going with them for both web development and marketing.

For example, if you can find a company in your area that has the reputation for being the best agency, and they also do web design, you may want to have them create your site for you. By going with them for both web design and marketing, you are setting yourself up for success beyond the look and feel of the site. You know that they are going to be able to market the site going forward and actually bring you a good return on your online presence.

These are the qualities you should be looking for in good web design company.

Design elements that matter- J M Roofing Case Study

Hiring someone to design and build your website can be a bit of a nerve-wracking experience for business owners. We know that a good online presence can help your customers find you and let people know what your business has to offer.

That's why we've compiled a few tips for understanding what type of elements are important for you business website.

For starters, every good website should make it clear what your business is as soon as a potential customer lands on the page. This is why we always make sure that the business name and /or logo is clearly highlighted and stands out right away. Don't be afraid to be bold here. Make it big. Make it clear.

Obviously, you also have to make sure it is clear what you want people to do once they land on your website. For local businesses, especially, it's important to get it right by outlining the service you provide and making it easy for people to contact you.

A good example of what we mention here is the website for J M Roofing. They are a small family-owned roofing company that provides a variety of residential and commercial roofing services. Before they came to us, they really struggled to build an online presence.

Now, there are a huge variety of roofers Chula Vista residents can choose from so we wanted to highlight the professional roofing work of the company as well as their exceptional customer service. But we also wanted to make it clear as soon as a potential customer lands on the website how they are different from their competitors.

We made sure we highlighted each of the services they offered in a way that was visually appealing, but also easily scannable. So we made categories for residential roofing, commercial roofing, roof repairs, roof inspections, metal roofing and gutters.

Each of these categories were given a brief summary that became its own space on the page. Not only this, but we strategically used white space and photographs in order to break up the content on the page and help the eye scan down.

Now, these brief summaries were also made clickable so that people would have the option to have their questions answered if they needed more information. We added a page for each type of service that helped customers learn more about roof repairs, for example. This was helpful because it helped anticipate any questions they may have such as, does this company do small leak repairs or will they be able to repair a roof on a commercial property.

You wouldn't want to lose a customer just because you didn't make it clear that you took on small repair jobs as well as large ones, right? So, the tip I want you to take from this is that you should be explicit in describing what your business offers.

We also made sure to create a contact form and a clickable phone number in order to make sure customers could easily schedule an appointment for a free estimate or for a roof inspection at their convenience. You'd be surprised to know how many local companies do not include these type of simple design elements on their websites.

These were made prominent on the page to ensure people would follow through with contacting the roofing company.

Contact forms are a great way to capture customer information, but also a simple way for them to contact your business even after business hours, or during times they can't necessarily get on the phone to call you directly. We put contact forms on every page of our clients' websites as we have seen that about 30% of customers make contact with local businesses via their contact forms.

In conclusion, it's important to understand that website design is much more than just attractive pictures and flashy animation. It goes deeper into making sure your potential customers know what your company offers, as well as making it no-brainer for them to contact you and book an appointment.