Hiring someone to design and build your website can be a bit of a nerve-wracking experience for business owners. We know that a good online presence can help your customers find you and let people know what your business has to offer.
That's why we've compiled a few tips for understanding what type of elements are important for you business website.
For starters, every good website should make it clear what your business is as soon as a potential customer lands on the page. This is why we always make sure that the business name and /or logo is clearly highlighted and stands out right away. Don't be afraid to be bold here. Make it big. Make it clear.
Obviously, you also have to make sure it is clear what you want people to do once they land on your website. For local businesses, especially, it's important to get it right by outlining the service you provide and making it easy for people to contact you.
A good example of what we mention here is the website for J M Roofing. They are a small family-owned roofing company that provides a variety of residential and commercial roofing services. Before they came to us, they really struggled to build an online presence.
Now, there are a huge variety of roofers Chula Vista residents can choose from so we wanted to highlight the professional roofing work of the company as well as their exceptional customer service. But we also wanted to make it clear as soon as a potential customer lands on the website how they are different from their competitors.
We made sure we highlighted each of the services they offered in a way that was visually appealing, but also easily scannable. So we made categories for residential roofing, commercial roofing, roof repairs, roof inspections, metal roofing and gutters.
Each of these categories were given a brief summary that became its own space on the page. Not only this, but we strategically used white space and photographs in order to break up the content on the page and help the eye scan down.
Now, these brief summaries were also made clickable so that people would have the option to have their questions answered if they needed more information. We added a page for each type of service that helped customers learn more about roof repairs, for example. This was helpful because it helped anticipate any questions they may have such as, does this company do small leak repairs or will they be able to repair a roof on a commercial property.
You wouldn't want to lose a customer just because you didn't make it clear that you took on small repair jobs as well as large ones, right? So, the tip I want you to take from this is that you should be explicit in describing what your business offers.
We also made sure to create a contact form and a clickable phone number in order to make sure customers could easily schedule an appointment for a free estimate or for a roof inspection at their convenience. You'd be surprised to know how many local companies do not include these type of simple design elements on their websites.
These were made prominent on the page to ensure people would follow through with contacting the roofing company.
Contact forms are a great way to capture customer information, but also a simple way for them to contact your business even after business hours, or during times they can't necessarily get on the phone to call you directly. We put contact forms on every page of our clients' websites as we have seen that about 30% of customers make contact with local businesses via their contact forms.
In conclusion, it's important to understand that website design is much more than just attractive pictures and flashy animation. It goes deeper into making sure your potential customers know what your company offers, as well as making it no-brainer for them to contact you and book an appointment.